This week in class we dicussed audience segmentation. This topic is so important because there are lots of people out there with different personalities, interests, backgrounds, and experience. You have to really be carefully about how you approach a certain types of people. One health communication strategy could work for set of individuals, but not for another. How do you where to direct your campaign? It comes back to formative research. You have to gain knowledge about your audience. Even put yourself into their shoes. Then when you know more about them, pick which type of audience you'd like to target. Can you guest which audiences these ads are targeting?
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People with eating disorders?
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